One of the major ways in which social control is manifested most often in today’s decaying North American society is through marketing of supposed activist campaigns. Taking on the appearance of grassroots organizing, the centralized, top down nature of the “campaign” will seek to do two main functions: Usurp the role of the grassroots organizing that had previously taken place, and create and act out a narrative.
Much has been said of the first previously, but the second is perhaps more insidious. The recent example of– I’ve written this often enough I’m thinking it’s time to cut and paste– the Keystone XL being punted down the field by the Obama administration is a case in point. Capital has done what capital is wont to do; Centralized campaigning under a public relations exercise led by middle class climate scientist Bill McKibben publicly has declared that Keystone XL is a make or break point for the climate in the US.